If you have yet to focus on your local search, then you are not fully optimizing your digital marketing campaign. The 2021 research by Milestone underscored the critical role that local search plays in businesses’ overall online marketing strategy. The study sought to answer the most pressing questions on which channel funnels more website traffic.
Media buying should be a significant part of your advertising strategy since it can magnify your investment and maximize the impact of your campaign. Even if you have no deep understanding of how advertising works, you still have an idea that primetime spots command premium prices.
Experience is the greatest teacher. That’s true in just about any human endeavor, even the world of web design where things are constantly changing, shifting, and evolving. To us, this isn’t just a nice sentiment or a generalization. After years of client work, we are better now than we’ve ever been. The big wins and hard knocks we’ve picked up on the path to becoming recognized as one of America’s fastest-growing firms by Fortune magazine have taught us some lessons we couldn’t have picked up otherwise.
By Danny Wong An underappreciated aspect of your website is its navigation. It draws attention to key pages that should give audiences a deeper understanding behind your brand values and the advantages of your product suite or service offering. For website owners, well-designed navigation reduces bounce rates, increases visitor engagement and indirectly boosts conversions. That’s … Read more
Research makes a purposeful website, and a website with a goal becomes a useful tool for its visitors. Your website is your primary online presence, the “Internet face” of your business. It’s the trusted website where anyone can go to learn about your offerings. To better serve your prospects and customers, your website must have … Read more
Code animation with the goal of streamlining your website and maximizing profits. Adding animation to a webpage is like breathing oxygen into a still-life painting. Beware though; too many movable graphics on your website can get in the way when visitors try to find what they need. Image optimization is very important during the design … Read more
Choose the web design trends that best fit your goals for your website. You’ve heard that it’s best to be on the cutting edge of user interface website design trends. In truth, that’s not always a good thing. It depends on your type of business and the audience you’re trying to reach. Before you use … Read more
The term media buying is an unfamiliar word for most people. This article aims to shed light on the phenomenon. It will discuss relevant topics, from what media buying is to how it works and many other valuable bits of information.
There is a need to put a story behind a brand. A lot of businesses are now incorporating storytelling into their branding strategies to increase brand awareness. However, several businesses still do not know how to develop a unique story for their brand. Here are some of the important factors to know in developing a brand story.
Nobody knows how long this pandemic will last, and businesses will likely need to adjust to a new reality built around isolation and distancing in the near and foreseeable future. People are relying on e-commerce shops for many of their supplies and goods while storefronts remain closed. These new circumstances are leading to a higher demand for web designers, especially those who specialize in e-commerce facilitation.
