Smart marketers know that an intelligent web design can make a huge difference in conversion rates. Digital first impressions can make or break your credibility as a business. We’ve got some design tips to help you make the best impression on your website’s visitors.
Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business. Failing to … Read more
Does your website and sales team work together? Or, is your online presence more like an online brochure that seems like a distraction – or worse, a competitor – for the men and women who bring you new accounts? It’s unfortunate, but a lot of small and medium-sized businesses don’t have anything approaching a cohesive … Read more
Experience is the greatest teacher. That’s true in just about any human endeavor, even the world of web design where things are constantly changing, shifting, and evolving. To us, this isn’t just a nice sentiment or a generalization. After years of client work, we are better now than we’ve ever been. The big wins and hard knocks we’ve picked up on the path to becoming recognized as one of America’s fastest-growing firms by Fortune magazine have taught us some lessons we couldn’t have picked up otherwise.
By Danny Wong An underappreciated aspect of your website is its navigation. It draws attention to key pages that should give audiences a deeper understanding behind your brand values and the advantages of your product suite or service offering. For website owners, well-designed navigation reduces bounce rates, increases visitor engagement and indirectly boosts conversions. That’s … Read more
Here at Maxburst, we have something of a love/hate relationship with bad websites. On the one hand, when a business owner or executive comes to us with a web presence that is outdated or poorly-designed, it’s a good thing because we know we can help them to see some really amazing improvements. But on the … Read more
You might’ve missed the news, if you didn’t pay much attention to the world of web design and online marketing over the summer, but there are some big changes coming to WordPress. Specifically, the world’s most popular content management system is getting a new publishing interface. That means what you’ll see when you decide to … Read more
Earlier this year Google announced a significant change in how they will rank websites for mobile searches. As of July 2018, Google will now consider the “site speed” or loading time of your mobile site as part of its ranking algorithm. This aptly titled “Speed Update” will lower the rankings of certain sites under certain … Read more
Like a falling domino, one certain type of marketing error can eventually flatten a company. When running a website, startups often blur the duties of marketing teams and web developers. The most noticeable side effect is a reduced bottom-line and revenue. It’s vital to understand how the roles of the developer and marketer differ. When … Read more
Give visitors a chance to open the homepage “door” of your website. It’s likely you’ve come across some websites that use a homepage to tell their entire story. You might even have thought the businesses that use a homepage as a landing page were smart to save money. In some cases, such as news feed … Read more
SSL is a safer alternative to non-secured HTTP. Trustworthy Internet Movement surveyed more than 139,000 of the most popular websites. It determined that 57 percent were safe in their Secure Socket Layer (SSL) management efforts in May 2017. Businesses as a whole seem to be moving in the right direction. If you haven’t given it … Read more
Research makes a purposeful website, and a website with a goal becomes a useful tool for its visitors. Your website is your primary online presence, the “Internet face” of your business. It’s the trusted website where anyone can go to learn about your offerings. To better serve your prospects and customers, your website must have … Read more
