Website Design Learnability: Best Tips and Practices for 2022

January 13, 2022 by Sherilyn Lauren

Why is learnability important in web design? A website with a user-friendly interface will encourage more people to visit it. Whether the objective of your website is for SEO, commercial, or informational purpose, a learnable web design can help you accomplish your goal much faster. Another reason why learnability is essential is it reduces the need for customers or users to contact you for support whenever they access your website. Think of all the inconvenience that you and your clients would have to go through simply because they can’t navigate your website. Learnability is also essential for retention. Many people have used websites, whether they are tech-savvy or not. An interface that is difficult to use will drive away potential clients who are not patient enough to take more time to understand the design on your website.

Most Valuable Digital Marketing Lessons from Netflix’s Squid Game

March 14, 2022December 8, 2021 by Stephanie Brown

You have certainly heard or read online about Netflix’s Korean series Squid Game, regardless of whether you love to spend your evenings watching TV episodes on streaming or not. Nevertheless, it is among the most popular series in 2021, and, maybe unexpectedly, it provides important business-related information. So, whether you are an avid fan of the show or a digital marketer, the top 10 critical digital marketing lessons you can find in this successful Korean game series are listed below.

Design and Data: A Guide to Making Your Web Image and Video Accessible to Users

December 27, 2021November 9, 2021 by MAXBURST, Inc.

Every site owner wants as many visitors as possible. Few, however, take the proper efforts to ensure that their webpage is accessible to all users. As a result, there are plenty of people who rely on websites to be available. While users have always struggled for fair access to public accommodations, the struggle is no longer limited to the physical world. Digital firms are equally accountable for ensuring that everybody, regardless of limitation or constraint, has easy access to their websites.

When Considering a Website Redesign, Here Are Five Questions That Companies Should Ask Themselves

December 9, 2021October 26, 2021 by Stephanie Brown

In today’s “new normal,” a great corporate website has become an essential marketing tool for staying established and successful among target audiences and competitors. In a time when conventional/traditional business tactics are restricted, having a strong online digital presence and an in-house digital marketing plan are critical for maintaining profitability and growth.

When Should You Rethink Using Time-Sensitive Images on Your Website?

October 20, 2021 by MAXBURST, Inc.

Information is a valuable commodity, and in this day and age, it comes in different forms of website content. People seek them with virtually every decision they make, from choosing which products to purchase to determine which companies to hire. For this reason, the internet is filled with all types of content, that it has become very easy to disappear into obscurity. So, if you want your pages to stand out, using unique and updated content like time-sensitive images can be very helpful. However, as most digital marketers and website managers know, content creation is a time-consuming process. Therefore, you have to carefully weigh the benefits of investing your marketing resources in something that will last for a few days to a few months only. There are times when they are not worth it, but before we get to this, let us take a closer look at what time-sensitive images are.

Are Website Pop-ups Still Relevant in 2021?

October 12, 2021 by MAXBURST, Inc.

Since they were first created in 1997, website pop-ups have garnered strong mixed emotions from their users. Some users find them annoying and disruptive, while others find them effective tools in separating web content from ads.

However, pop-ups can be used effectively to garner more readers and audiences when used properly. This article will outline some of the ways you can utilize them to your benefit.

What are XML Sitemaps and how do they Boost SEO?

September 20, 2021 by MAXBURST, Inc.

In today’s digitally-dominated world, the Extensible Markup Language, also known as XML, plays a critical role in web development. It is useful for storing and transmitting data over the Internet, thus useful for managing your company’s information flow. You might have heard about XML sitemaps in passing, but according to numerous SEO specialists, many clients are still unfamiliar with what they are.

Knowing how to create and maintain an XML sitemap is an important but often overlooked SEO strategy. An XML sitemap can be a powerful instrument, but, like any power tool, it should be used correctly and strategically to maximize the benefits. Check this guide out to learn more about XML sitemaps and how they can help boost your SEO efforts.

How to Create Cost-Effective High-Quality Link Building

December 8, 2021August 27, 2021 by Sherilyn Lauren

Link building is defined as the process of encouraging other websites to add links to their content that will direct visitors to your website. Link building is essential for business owners and digital marketers to drive more traffic and increase site authority. Google and other search engines are always updating their algorithms to determine the ranks of websites for specific keyword queries.

How Your Brand Can 10X Sales and Reputation By Practicing Inclusivity

August 17, 2021 by Stephanie Brown

No matter how big your business is, having a good reputation is always something you should keep in mind. By applying essential elements to your website, you can expect to attract more organic customers that are the backbone of your company responsible for significantly boosting your sales. While web design might sound intimidating, achieving a compelling website that can boost your sales and business reputation has never been easier by opting for professional web development services from talented agencies. If you are underestimating the value of a web design, below are some significant reasons robust web designs are worth investing in.

Can Your Business Be Found by Alexa? Why You Should Take Advantage of Voice Activation.

August 5, 2021 by MAXBURST, Inc.

Voice activation has changed the way users navigate the Internet. When Google first introduced the voice search function in 2011, many thought of it as more of a “bonus” feature instead of something they would regularly use. However, thanks to advancements in speech recognition technology, users have grown more reliant with the feature, especially with their increasingly digital lifestyles. Among the many innovations that have dominated the tech world today, voice activation is undoubtedly one to watch out for. Since the introduction of voice-activated assistants like Alexa, speech recognition technologies have grown more prominent, providing users more ease and convenience in doing daily activities. This 2021, you can expect that the trend is not going anywhere. Forecasts predict that the voice recognition market will reach $26.8 billion by 2025, so knowing how to take advantage of the technology will be key to staying ahead of the competition. Check out the information below to learn more about what growth opportunities you can capitalize on and how you can ensure your business can be found by Alexa.

Why Your Company Should be Good Will and Purpose-Driven

July 1, 2021June 30, 2021 by MAXBURST, Inc.

What is a Purpose-Driven Website? Purpose and mission are a company’s reasons for existing. All of its business decisions and strategies are guided by these core principles. In today’s digital business landscape, it is important for a purpose-driven brand to showcase this mission on its website. This allows it to reach a broader audience and gain more support, putting it in a better position to do good.

Hiring a Freelancer vs an Agency for Your Web Design Needs

January 26, 2022March 11, 2020 by Colleen Loos

The Snapchat platform is a viable competitor to the other social juggernauts. One key point to remember is that Snapchat has a huge youth following and user base, so when looking to the future of social media business strategies this has to be considered. 78% of internet users between the ages of 18 and 24 use Snapchat and in 2018 was the preferred social media platform of 45% of teen users. With over 200 million active daily users and 54% of Snapchat users logging in every day, this has become a very important audience for businesses to navigate tapping into. Let’s take a look at some of the best ways you can be using Snapchat to benefit your business.