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Can Your Business Be Found by Alexa? Why You Should Take Advantage of Voice Activation.

Why-You-Should-Take-Advantage-of-Voice-Activation

Voice activation has changed the way users navigate the Internet. When Google first introduced the voice search function in 2011, many thought of it as more of a “bonus” feature instead of something they would regularly use. However, thanks to advancements in speech recognition technology, users have grown more reliant with the feature, especially with their increasingly digital lifestyles. Among the many innovations that have dominated the tech world today, voice activation is undoubtedly one to watch out for. Since the introduction of voice-activated assistants like Alexa, speech recognition technologies have grown more prominent, providing users more ease and convenience in doing daily activities. This 2021, you can expect that the trend is not going anywhere. Forecasts predict that the voice recognition market will reach $26.8 billion by 2025, so knowing how to take advantage of the technology will be key to staying ahead of the competition. Check out the information below to learn more about what growth opportunities you can capitalize on and how you can ensure your business can be found by Alexa.

What is User-Generated Content (UGC), and How Does it Build Your Community?

What-is-User-Generated-Content-UGC

It is important for business owners to catch the attention of their potential customers. Content marketing is an effective way of attracting the attention of your target market, especially if your content is something that they would find relevant. However, most consumers stay away from reading lengthy content. Likewise, having professionally created content can be expensive, especially if your company is starting.

Why Your Company Should be Good Will and Purpose-Driven

Why Your Company Should be Good Will and Purpose-Driven

What is a Purpose-Driven Website? Purpose and mission are a company’s reasons for existing. All of its business decisions and strategies are guided by these core principles. In today’s digital business landscape, it is important for a purpose-driven brand to showcase this mission on its website. This allows it to reach a broader audience and gain more support, putting it in a better position to do good.

9 Effective Ways to Use Snapchat for Business

9 Effective Ways To Use Snapchat For Business

The Snapchat platform is a viable competitor to the other social juggernauts. One key point to remember is that Snapchat has a huge youth following and user base, so when looking to the future of social media business strategies this has to be considered. 78% of internet users between the ages of 18 and 24 use Snapchat and in 2018 was the preferred social media platform of 45% of teen users. With over 200 million active daily users and 54% of Snapchat users logging in every day, this has become a very important audience for businesses to navigate tapping into. Let’s take a look at some of the best ways you can be using Snapchat to benefit your business.

Common Facebook Marketing Problems & How to Fix Them

Common-Facebook-Marketing-Problems-&-How-to-Fix-Them

Facebook is one of the largest, most robust social media marketing platforms for businesses. Advertising and building audience engagement can be a cinch for some and a nightmare for others. Fortunately, social media managers tend to make the same mistakes, and there is usually a relatively simple solution. Here are some of the most common Facebook marketing problems and how to fix them.

5 Unique Ways to Build Better Customer Loyalty

Ways to build customer loyalty

  In a time with this many consumer options and immense competition, developing customer loyalty is critical to your success as a small business owner. Small businesses who fail to secure fervent and passionate customers will struggle to survive. The online world is full of tips and tricks on how you can identify, win and … Read more

5 Simple Steps to Creating the Perfect Sales Funnel

5 Simple Steps to Creating the Perfect Sales Funnel

  Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business. Failing to … Read more

Why A Good Website Is Your Sales Team’s Best Friend

A good website is your sales teams best friend

Does your website and sales team work together? Or, is your online presence more like an online brochure that seems like a distraction – or worse, a competitor – for the men and women who bring you new accounts? It’s unfortunate, but a lot of small and medium-sized businesses don’t have anything approaching a cohesive … Read more

6 Ways You Can Implement Social Media to Enhance Your Brand

social media marketing agency

Social media continues to become part of everyday life more so than ever before. It’s not surprising to notice that some grandparents even have their own Facebook profile. What this essentially means is that the possibilities, in terms of the target demographics, the possibilities are seemingly endless. The social media marketing landscape continues to change … Read more

As of July 2018, Google is Locking Up Your Firm’s Website and Throwing Away the Key

Google

Earlier this year Google announced a significant change in how they will rank websites for mobile searches. As of July 2018, Google will now consider the “site speed” or loading time of your mobile site as part of its ranking algorithm. This aptly titled “Speed Update” will lower the rankings of certain sites under certain … Read more

10 SEO Tactics You Can Use Right Now

Digital Marketing for Nonprofit Organizations

  Getting found on the web can be daunting, so we’ve compiled 10 tips and tricks you can start implementing immediately to optimize your website for search engines. 1) Get Mobile Friendly 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those searches result in a purchase, … Read more

Google Warns Publishers to Upgrade to HTTPS

  Google has announced a deadline of July 2018 to upgrade to “https”. Chrome will begin warning users if a site is unsecured. How does this affect your site? Well, over 50% of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on websites without an SSL certificate. A warning will … Read more