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Top Rookie Mistakes of Media Buying That Are Totally Avoidable

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Media buying is a crucial component of the advertising process. It entails running ads on multiple channels to achieve maximum reach with your target audience for the minimum cost. Media buying involves securing radio, TV, billboards, and print placements. But it’s not limited to traditional media since it also includes digital platforms like websites, apps, streaming services, and social media. Specialists exist in the intricate world of media buying, and their primary responsibility is to reach the lowest cost per action by putting context on the ad. A simple explanation would be Starbucks buying a spot for a magazine next to an article about coffee’s health benefits.

Digital Marketing and the Current Economic Environment

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Digital Marketing and the Current Economic Environment

To put it simply, America’s economy wouldn’t function without its small business sector. Even though they may be relatively modest in size, tiny enterprises pack a powerful punch. They are responsible for 44 percent of the United States’ GDP. As the economic environment changes, below are some website/ marketing and general business items that may be helpful in today’s landscape.

The Value of Content Before Website Design

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If you have been in the marketing game for a while now, you know that content is king. With so much competition in today’s online space, having high-quality and valuable content can set your website apart from others. However, if you are new and still starting, you first need to think about how you should build your site. When creating a website, you can either write the content first before designing it or do the opposite. Strictly speaking, there is no hard rule as to what the right approach is. However, many experts recommend starting with content for various reasons.

Most Valuable Digital Marketing Lessons from Netflix’s Squid Game

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Most-Valuable-Digital-Marketing-Lessons-from-Netflix’s-Squid-Game

You have certainly heard or read online about Netflix’s Korean series Squid Game, regardless of whether you love to spend your evenings watching TV episodes on streaming or not. Nevertheless, it is among the most popular series in 2021, and, maybe unexpectedly, it provides important business-related information. So, whether you are an avid fan of the show or a digital marketer, the top 10 critical digital marketing lessons you can find in this successful Korean game series are listed below.

When Should You Rethink Using Time-Sensitive Images on Your Website?

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When Should You Rethink Using Time-Sensitive Images on Your Website

Information is a valuable commodity, and in this day and age, it comes in different forms of website content. People seek them with virtually every decision they make, from choosing which products to purchase to determine which companies to hire. For this reason, the internet is filled with all types of content, that it has become very easy to disappear into obscurity. So, if you want your pages to stand out, using unique and updated content like time-sensitive images can be very helpful. However, as most digital marketers and website managers know, content creation is a time-consuming process.  Therefore, you have to carefully weigh the benefits of investing your marketing resources in something that will last for a few days to a few months only. There are times when they are not worth it, but before we get to this, let us take a closer look at what time-sensitive images are.

When Long Scrolling in Web Design Works

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We’ve heard about the importance of “above the fold” in web design. However, you should also know there are certain websites that show much content below the fold and it seems to work for them. A long-scrolling or “infinite” website is one that appears to be bottomless. When a user scrolls below the fold on a landing page, more content becomes visible. Realize that long scrolling isn’t for everyone. To help you determine if it’s right for your type of business, consider the kind of website you want built and its intended purpose. In some cases, long scrolling can provide a great user experience (UX). A memorable UX encourages visitors to keep coming back.

Why Your Company Should be Good Will and Purpose-Driven

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Why Your Company Should be Good Will and Purpose-Driven

What is a Purpose-Driven Website? Purpose and mission are a company’s reasons for existing. All of its business decisions and strategies are guided by these core principles. In today’s digital business landscape, it is important for a purpose-driven brand to showcase this mission on its website. This allows it to reach a broader audience and gain more support, putting it in a better position to do good.

How to Use LinkedIn Polls as Part of Your Marketing Strategy

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There was a time in 2014 when LinkedIn removed the polls feature, but that didn’t last long, and they reintroduced them this year. It is time to look at how they can be best utilized in your digital marketing plan. You can create polls on profile pages, within user groups, and on individual pages, even … Read more

How to Design a Beautiful Website That Drives Conversions

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How to Design a Beautiful Website That Drives Conversions

Smart marketers know that an intelligent web design can make a huge difference in conversion rates. Digital first impressions can make or break your credibility as a business. We’ve got some design tips to help you make the best impression on your website’s visitors.

5 Unique Ways to Build Better Customer Loyalty

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Ways to build customer loyalty

  In a time with this many consumer options and immense competition, developing customer loyalty is critical to your success as a small business owner. Small businesses who fail to secure fervent and passionate customers will struggle to survive. The online world is full of tips and tricks on how you can identify, win and … Read more

5 Simple Steps to Creating the Perfect Sales Funnel

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5 Simple Steps to Creating the Perfect Sales Funnel

  Whether you run a brick and mortar business or sell online, having a sales funnel in some capacity is essential to your success. Bringing prospects into your funnel on a regular basis that you can then market and promote your products/services to over a period of time is critical for any business. Failing to … Read more