Top Rookie Mistakes of Media Buying That Are Totally Avoidable

December 15, 2022September 21, 2022 by Sherilyn Lauren

Media buying is a crucial component of the advertising process. It entails running ads on multiple channels to achieve maximum reach with your target audience for the minimum cost. Media buying involves securing radio, TV, billboards, and print placements. But it’s not limited to traditional media since it also includes digital platforms like websites, apps, streaming services, and social media. Specialists exist in the intricate world of media buying, and their primary responsibility is to reach the lowest cost per action by putting context on the ad. A simple explanation would be Starbucks buying a spot for a magazine next to an article about coffee’s health benefits.

Media Buying: The Timeless Recipe for a Successful Business Campaign

April 4, 2024May 16, 2022 by MAXBURST, Inc.

The concept of media buying is relatively new for some, but it is a part of a unique advertising ecosystem that constantly evolves. If you are wondering, media buying is a comprehensive campaign tool that can go beyond trends. Traditional media or new media, it doesn’t matter. Understanding how this tool can change your business position in an accelerated phase is essential.

The Value of Content Before Website Design

September 21, 2022March 14, 2022 by Sherilyn Lauren

If you have been in the marketing game for a while now, you know that content is king. With so much competition in today’s online space, having high-quality and valuable content can set your website apart from others. However, if you are new and still starting, you first need to think about how you should build your site. When creating a website, you can either write the content first before designing it or do the opposite. Strictly speaking, there is no hard rule as to what the right approach is. However, many experts recommend starting with content for various reasons.

Most Valuable Digital Marketing Lessons from Netflix’s Squid Game

March 14, 2022December 8, 2021 by Stephanie Brown

You have certainly heard or read online about Netflix’s Korean series Squid Game, regardless of whether you love to spend your evenings watching TV episodes on streaming or not. Nevertheless, it is among the most popular series in 2021, and, maybe unexpectedly, it provides important business-related information. So, whether you are an avid fan of the show or a digital marketer, the top 10 critical digital marketing lessons you can find in this successful Korean game series are listed below.

Design and Data: A Guide to Making Your Web Image and Video Accessible to Users

December 27, 2021November 9, 2021 by MAXBURST, Inc.

Every site owner wants as many visitors as possible. Few, however, take the proper efforts to ensure that their webpage is accessible to all users. As a result, there are plenty of people who rely on websites to be available. While users have always struggled for fair access to public accommodations, the struggle is no longer limited to the physical world. Digital firms are equally accountable for ensuring that everybody, regardless of limitation or constraint, has easy access to their websites.

When Should You Rethink Using Time-Sensitive Images on Your Website?

October 20, 2021 by MAXBURST, Inc.

Information is a valuable commodity, and in this day and age, it comes in different forms of website content. People seek them with virtually every decision they make, from choosing which products to purchase to determine which companies to hire. For this reason, the internet is filled with all types of content, that it has become very easy to disappear into obscurity. So, if you want your pages to stand out, using unique and updated content like time-sensitive images can be very helpful. However, as most digital marketers and website managers know, content creation is a time-consuming process. Therefore, you have to carefully weigh the benefits of investing your marketing resources in something that will last for a few days to a few months only. There are times when they are not worth it, but before we get to this, let us take a closer look at what time-sensitive images are.

Are Website Pop-ups Still Relevant in 2021?

October 12, 2021 by MAXBURST, Inc.

Since they were first created in 1997, website pop-ups have garnered strong mixed emotions from their users. Some users find them annoying and disruptive, while others find them effective tools in separating web content from ads.

However, pop-ups can be used effectively to garner more readers and audiences when used properly. This article will outline some of the ways you can utilize them to your benefit.

When Long Scrolling in Web Design Works

September 24, 2021September 24, 2021 by Brian Winum

We’ve heard about the importance of “above the fold” in web design. However, you should also know there are certain websites that show much content below the fold and it seems to work for them. A long-scrolling or “infinite” website is one that appears to be bottomless. When a user scrolls below the fold on a landing page, more content becomes visible. Realize that long scrolling isn’t for everyone. To help you determine if it’s right for your type of business, consider the kind of website you want built and its intended purpose. In some cases, long scrolling can provide a great user experience (UX). A memorable UX encourages visitors to keep coming back.

What are XML Sitemaps and how do they Boost SEO?

September 20, 2021 by MAXBURST, Inc.

In today’s digitally-dominated world, the Extensible Markup Language, also known as XML, plays a critical role in web development. It is useful for storing and transmitting data over the Internet, thus useful for managing your company’s information flow. You might have heard about XML sitemaps in passing, but according to numerous SEO specialists, many clients are still unfamiliar with what they are.

Knowing how to create and maintain an XML sitemap is an important but often overlooked SEO strategy. An XML sitemap can be a powerful instrument, but, like any power tool, it should be used correctly and strategically to maximize the benefits. Check this guide out to learn more about XML sitemaps and how they can help boost your SEO efforts.

How to Create Cost-Effective High-Quality Link Building

December 8, 2021August 27, 2021 by Sherilyn Lauren

Link building is defined as the process of encouraging other websites to add links to their content that will direct visitors to your website. Link building is essential for business owners and digital marketers to drive more traffic and increase site authority. Google and other search engines are always updating their algorithms to determine the ranks of websites for specific keyword queries.

How Your Brand Can 10X Sales and Reputation By Practicing Inclusivity

August 17, 2021 by Stephanie Brown

No matter how big your business is, having a good reputation is always something you should keep in mind. By applying essential elements to your website, you can expect to attract more organic customers that are the backbone of your company responsible for significantly boosting your sales. While web design might sound intimidating, achieving a compelling website that can boost your sales and business reputation has never been easier by opting for professional web development services from talented agencies. If you are underestimating the value of a web design, below are some significant reasons robust web designs are worth investing in.

Can Your Business Be Found by Alexa? Why You Should Take Advantage of Voice Activation.

August 5, 2021 by MAXBURST, Inc.

Voice activation has changed the way users navigate the Internet. When Google first introduced the voice search function in 2011, many thought of it as more of a “bonus” feature instead of something they would regularly use. However, thanks to advancements in speech recognition technology, users have grown more reliant with the feature, especially with their increasingly digital lifestyles. Among the many innovations that have dominated the tech world today, voice activation is undoubtedly one to watch out for. Since the introduction of voice-activated assistants like Alexa, speech recognition technologies have grown more prominent, providing users more ease and convenience in doing daily activities. This 2021, you can expect that the trend is not going anywhere. Forecasts predict that the voice recognition market will reach $26.8 billion by 2025, so knowing how to take advantage of the technology will be key to staying ahead of the competition. Check out the information below to learn more about what growth opportunities you can capitalize on and how you can ensure your business can be found by Alexa.