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Branding

Mastering Email Design: 10 Strategies for Boosting Conversions and Engagement

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Mastering Email Design and 10 Strategies for Boosting Conversions and Engagement

In today’s dynamic digital landscape, where consumer preferences evolve rapidly and attention spans dwindle, businesses seek innovative ways to engage their target audience and drive conversions. In this regard, email marketing has emerged as a dependable strategy, proven to be a potent tool for not only reaching customers but also compelling them to make purchasing decisions. However, the effectiveness of this strategy goes hand in hand with the need for consistent and strategic design optimization, a task best handled by professionals, to ensure alignment with branding and business goals.

Impact of Visuals vs Copy in Your Marketing Campaign

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Impact of Visuals vs Copy in Your Marketing Campaign

The success of any social media marketing plan depends on engaging content that is equally strong in terms of both visuals and words. Have you ever pondered, with the end objective of inspiring profitable customer action, which one improves your content quality the most? Let’s dive deeper into the debate between visual and written content to see which marketing tool is more effective at revealing consumer preferences.

Top Rookie Mistakes of Media Buying That Are Totally Avoidable

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Media buying is a crucial component of the advertising process. It entails running ads on multiple channels to achieve maximum reach with your target audience for the minimum cost. Media buying involves securing radio, TV, billboards, and print placements. But it’s not limited to traditional media since it also includes digital platforms like websites, apps, streaming services, and social media. Specialists exist in the intricate world of media buying, and their primary responsibility is to reach the lowest cost per action by putting context on the ad. A simple explanation would be Starbucks buying a spot for a magazine next to an article about coffee’s health benefits.

Website Design Learnability: Best Tips and Practices for 2022

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Website Design Learnability: Best Tips and Practices for 2022

Why is learnability important in web design? A website with a user-friendly interface will encourage more people to visit it. Whether the objective of your website is for SEO, commercial, or informational purpose, a learnable web design can help you accomplish your goal much faster. Another reason why learnability is essential is it reduces the need for customers or users to contact you for support whenever they access your website. Think of all the inconvenience that you and your clients would have to go through simply because they can’t navigate your website. Learnability is also essential for retention. Many people have used websites, whether they are tech-savvy or not. An interface that is difficult to use will drive away potential clients who are not patient enough to take more time to understand the design on your website.

Most Valuable Digital Marketing Lessons from Netflix’s Squid Game

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You have certainly heard or read online about Netflix’s Korean series Squid Game, regardless of whether you love to spend your evenings watching TV episodes on streaming or not. Nevertheless, it is among the most popular series in 2021, and, maybe unexpectedly, it provides important business-related information. So, whether you are an avid fan of the show or a digital marketer, the top 10 critical digital marketing lessons you can find in this successful Korean game series are listed below.

When Considering a Website Redesign, Here Are Five Questions That Companies Should Ask Themselves

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In today’s “new normal,” a great corporate website has become an essential marketing tool for staying established and successful among target audiences and competitors. In a time when conventional/traditional business tactics are restricted, having a strong online digital presence and an in-house digital marketing plan are critical for maintaining profitability and growth.

When Should You Rethink Using Time-Sensitive Images on Your Website?

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When Should You Rethink Using Time-Sensitive Images on Your Website

Information is a valuable commodity, and in this day and age, it comes in different forms of website content. People seek them with virtually every decision they make, from choosing which products to purchase to determine which companies to hire. For this reason, the internet is filled with all types of content, that it has become very easy to disappear into obscurity. So, if you want your pages to stand out, using unique and updated content like time-sensitive images can be very helpful. However, as most digital marketers and website managers know, content creation is a time-consuming process.  Therefore, you have to carefully weigh the benefits of investing your marketing resources in something that will last for a few days to a few months only. There are times when they are not worth it, but before we get to this, let us take a closer look at what time-sensitive images are.

Why Your Company Should be Good Will and Purpose-Driven

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Why Your Company Should be Good Will and Purpose-Driven

What is a Purpose-Driven Website? Purpose and mission are a company’s reasons for existing. All of its business decisions and strategies are guided by these core principles. In today’s digital business landscape, it is important for a purpose-driven brand to showcase this mission on its website. This allows it to reach a broader audience and gain more support, putting it in a better position to do good.

5 Unique Ways to Build Better Customer Loyalty

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Ways to build customer loyalty

  In a time with this many consumer options and immense competition, developing customer loyalty is critical to your success as a small business owner. Small businesses who fail to secure fervent and passionate customers will struggle to survive. The online world is full of tips and tricks on how you can identify, win and … Read more

7 Visual, Mobile, and Web Content Trends for 2019

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7 Visual, Mobile, and Web Content Trends for 2019

Many websites today are hardly recognizable when you compare them with the websites of ten, or even five, years ago. We see lots of video and other visuals, more mobile-friendly user experiences, some longer content, more experts finding their online niches, and heavily customer-centered stories to improve content marketing. Read on for seven key trends that we at Maxburst see in 2019. 

9 Original Branding Ideas To Leverage In 2019 and Beyond

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Each task seems no less essential than the next, and in the blink of an eye, you find yourself swamped with things that need to be done yesterday.

In the midst of all of the chaos, it’s easy to believe that branding your business is something you can put on the back burner. After all, with all of those overlooked bills piling up on your desk, you barely have the time to concentrate on branding your business. While juggling a multitude of tasks, you totally overlook the most critical element of establishing a thriving business.

By neglecting to build a brand and creating awareness around that brand, you’re unwittingly depriving your business of the highest pinnacle of success it can reach. You’re nurturing a business that could acquire a stronger position in the market — if it had the support of a registered and notable brand.

Here at MAXBURST, our mission is to develop brands that resonate in the in the hearts and minds of individuals. Brands that people fall in love with. That’s why we’re here today to share with you a list of 9 unique branding ideas that will elevate your branding efforts in 2019 and beyond.

The Power of Using Storytelling in Web Design

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There is a need to put a story behind a brand. A lot of businesses are now incorporating storytelling into their branding strategies to increase brand awareness. However, several businesses still do not know how to develop a unique story for their brand. Here are some of the important factors to know in developing a brand story.