When Long Scrolling in Web Design Works
We’ve heard about the importance of “above the fold” in web design. However, you should also know there are certain websites that show much content below the fold and it seems to work for them. A long-scrolling or “infinite” website is one that appears to be bottomless. When a user scrolls below the fold on a landing page, more content becomes visible. Realize that long scrolling isn’t for everyone. To help you determine if it’s right for your type of business, consider the kind of website you want built and its intended purpose. In some cases, long scrolling can provide a great user experience (UX). A memorable UX encourages visitors to keep coming back.