Boost your business with our ultimate guide to social media advertising and search engine marketing.
Social media continues to become part of everyday life more so than ever before. It’s not surprising to notice that some grandparents even have their own Facebook profile. What this essentially means is that the possibilities, in terms of the target demographics, the possibilities are seemingly endless. The social media marketing landscape continues to change … Read more
Remarketing is a powerful way to help turn visits to your site into sales. But it’s more than just bombarding previous visitors with ads. Learn how to set up a remarketing campaign that works with this guide. Remarketing is the name of the game online. It’s the reason you look at a product once and … Read more
If you’re on the fence about the importance of social media for your business success, it’s time to hop over to the bright side. There are countless statistics demonstrating the effect that a savvy social media strategy can have on a business’s bottom line. For example, did you know that 71% of consumers report … Read more
Earlier this year Google announced a significant change in how they will rank websites for mobile searches. As of July 2018, Google will now consider the “site speed” or loading time of your mobile site as part of its ranking algorithm. This aptly titled “Speed Update” will lower the rankings of certain sites under certain … Read more
Getting found on the web can be daunting, so we’ve compiled 10 tips and tricks you can start implementing immediately to optimize your website for search engines. 1) Get Mobile Friendly 50% of all mobile searches are conducted in the hope of finding local results, and 61% of those searches result in a purchase, … Read more
Google has announced a deadline of July 2018 to upgrade to “https”. Chrome will begin warning users if a site is unsecured. How does this affect your site? Well, over 50% of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on websites without an SSL certificate. A warning will … Read more
White papers help speed up the process of building trust between businesses and prospects. Every day, you create value by selling the products and services your customers need and want. You could say you’re a problem solver. As such, the more people that know how your business can help them, the better. Start building credibility … Read more
Like a falling domino, one certain type of marketing error can eventually flatten a company. When running a website, startups often blur the duties of marketing teams and web developers. The most noticeable side effect is a reduced bottom-line and revenue. It’s vital to understand how the roles of the developer and marketer differ. When … Read more
SSL is a safer alternative to non-secured HTTP. Trustworthy Internet Movement surveyed more than 139,000 of the most popular websites. It determined that 57 percent were safe in their Secure Socket Layer (SSL) management efforts in May 2017. Businesses as a whole seem to be moving in the right direction. If you haven’t given it … Read more
Look closely and you’ll find when it comes to ranking high in SERPs, quality makes all the difference. It’s still true that the first page in the search engine results pages (SERPs) gets the most traffic and the most clicks. Many times, if searchers don’t find what they need fast, instead of looking through dozens … Read more
Many people make New Year’s resolutions. These resolutions sometimes include eating healthier foods, exercising more frequently, or dedicating more time to volunteer work. Sometimes, resolutions can be more unique such as learning a new skill. Whatever your resolution may be, these goals always have a common denominator: to improve one’s life. From a business point … Read more
Google’s shift to mobile first is about trying to keep its users who search the internet happy. Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. … Read more
