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Development

Explore the latest in web design and SEO strategies from NYC’s top agency for boosting website speed, UX, and online visibility.

Design and Data: A Guide to Making Your Web Image and Video Accessible to Users

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Every site owner wants as many visitors as possible. Few, however, take the proper efforts to ensure that their webpage is accessible to all users. As a result, there are plenty of people who rely on websites to be available. While users have always struggled for fair access to public accommodations, the struggle is no longer limited to the physical world. Digital firms are equally accountable for ensuring that everybody, regardless of limitation or constraint, has easy access to their websites.

When Considering a Website Redesign, Here Are Five Questions That Companies Should Ask Themselves

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In today’s “new normal,” a great corporate website has become an essential marketing tool for staying established and successful among target audiences and competitors. In a time when conventional/traditional business tactics are restricted, having a strong online digital presence and an in-house digital marketing plan are critical for maintaining profitability and growth.

When Long Scrolling in Web Design Works

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We’ve heard about the importance of “above the fold” in web design. However, you should also know there are certain websites that show much content below the fold and it seems to work for them. A long-scrolling or “infinite” website is one that appears to be bottomless. When a user scrolls below the fold on a landing page, more content becomes visible. Realize that long scrolling isn’t for everyone. To help you determine if it’s right for your type of business, consider the kind of website you want built and its intended purpose. In some cases, long scrolling can provide a great user experience (UX). A memorable UX encourages visitors to keep coming back.

What are XML Sitemaps and how do they Boost SEO?

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What are XML Sitemaps and how do they Boost SEO

In today’s digitally-dominated world, the Extensible Markup Language, also known as XML, plays a critical role in web development. It is useful for storing and transmitting data over the Internet, thus useful for managing your company’s information flow. You might have heard about XML sitemaps in passing, but according to numerous SEO specialists, many clients are still unfamiliar with what they are.

Knowing how to create and maintain an XML sitemap is an important but often overlooked SEO strategy. An XML sitemap can be a powerful instrument, but, like any power tool, it should be used correctly and strategically to maximize the benefits. Check this guide out to learn more about XML sitemaps and how they can help boost your SEO efforts.

What Gutenberg Means for Your WordPress Business Website

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Wordpress Gutenberg

You might’ve missed the news, if you didn’t pay much attention to the world of web design and online marketing over the summer, but there are some big changes coming to WordPress. Specifically, the world’s most popular content management system is getting a new publishing interface. That means what you’ll see when you decide to … Read more

As of July 2018, Google is Locking Up Your Firm’s Website and Throwing Away the Key

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Google

Earlier this year Google announced a significant change in how they will rank websites for mobile searches. As of July 2018, Google will now consider the “site speed” or loading time of your mobile site as part of its ranking algorithm. This aptly titled “Speed Update” will lower the rankings of certain sites under certain … Read more

Tips for Creating Productive Web Development Teams

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Productive Web Development Teams

Strong companies contain unbreakable circles made of productive team members. It’s a fact that productive web development teams generate more service hours with less stress. However, some think that successful team members are born that way. In reality, managers can help almost anyone learn to be more productive in a specific amount of time. What’s … Read more

6 Reasons Why 2017 Should Be the Year You Redesign Your Website

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Redesign Your Website In 2017

Many people make New Year’s resolutions. These resolutions sometimes include eating healthier foods, exercising more frequently, or dedicating more time to volunteer work. Sometimes, resolutions can be more unique such as learning a new skill. Whatever your resolution may be, these goals always have a common denominator: to improve one’s life. From a business point … Read more

How the Next Google Algorithm Update Impacts Mobile Search

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In February of this year, Big G made a huge announcement through their Google Webmaster Central Blog about the implementation of mobile friendliness as a real ranking signal starting on April 21, 2015. According to Google, this is to allow their search engine to serve results that are optimized for the devices of users. Just … Read more

5 Ways Online Subscriptions Can Benefit Your Business

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Unlock Sustainable Growth: How Subscription Models Drive Revenue, Retention, and Business Innovation Integrating online subscriptions into our business model offers several compelling benefits, with web design and digital marketing playing crucial roles in its success. A well-designed subscription-based website, focusing on user experience and conversion optimization, is essential for attracting and retaining subscribers. According to … Read more

Reasons to Consider Creating a Mobile App for Your Small Business

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App development for small business makes more sense now than ever. Successful marketing increasingly demands customer centricity, and customer apps are a powerful way to reach customers. Mobile has become a vital channel through which brands connect with customers, and by viewing marketing from the point of view of the consumer, brands can develop apps … Read more