Revolutionizing Web Design: Emerging trends that you need to know

September 27, 2024April 11, 2024 by Robert Hornberg

The constantly evolving field of website design has introduced numerous trends that impact consumers’ online experiences. These 20 notable website design trends have captured the attention of both designers and users alike. From scrolling effects and dynamic cursors to chatbots and virtual reality, these trends aim to enhance user engagement, improve functionality, and create visually appealing and immersive experiences.

Social Media Advertising – The Ultimate Guide for Boosting Your Business

January 11, 2024 by Robert Hornberg

This is an image on social media advertising for MAXBURST.

Going viral on social media these days is less random than you think. Of course, there’s always that exception, but it’s quite challenging for your content to blow up without outside help. It might seem upsetting that you need to spend time on your content to gain traction. Unfortunately, social media advertising is essential to reach your target audience immediately. Social media advertising offers unparalleled reach, targeting capabilities, cost-effectiveness, measurable results, engagement opportunities, remarketing options, and adaptability. By leveraging these advantages, businesses can effectively boost their online presence, connect with their target audience, and achieve their marketing goals.

Mobile App Development: Best Practices for User Experience and Optimization

November 15, 2023November 1, 2023 by MAXBURST, Inc.

Creating a successful mobile app goes beyond coding and design. Instead, the goal is delivering a great user experience and optimizing for performance, security, and privacy. By following best practices in user-centered design, efficient development, and maintaining a strong focus on security and privacy, you can develop a mobile app that attracts users and keeps them coming back for more. Remember that continuous improvement and staying up-to-date with industry trends are critical to long-term success in the competitive world of mobile app development. Finally, you can unlock your app’s potential with the help of a leading mobile app development company to transform your concept into a stunning, user-friendly product.

Maximizing Your Local PPC Impact with Scalable Landing Pages

August 25, 2023June 8, 2023 by MAXBURST, Inc.

Creating effective landing pages is essential for any successful pay-per-click (PPC) campaign. In today’s competitive online marketplace, businesses need to focus on creating hyper-local landing pages that deliver relevant, personalized experiences for their target audience. Let’s explore why using landing pages over your website is crucial for PPC success and provide a step-by-step guide to building hyper-local PPC landing pages at scale.

Google’s Core Web Vitals Metrics for Measuring User Experience

April 4, 2023 by Sherilyn Lauren

Why Are Core Web Vitals Important? CWV are considered to be essential indicators of the overall quality of a website and are used by Google to evaluate the performance of web pages and to determine their ranking in search results. Google announced three metrics for web performance that have come to be called Core Web Vitals (CWV). The announcement was still part of the search engine giant’s goal to provide the best web experience for users. These metrics are: First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP).

Top Rookie Mistakes of Media Buying That Are Totally Avoidable

December 15, 2022September 21, 2022 by Sherilyn Lauren

Media buying is a crucial component of the advertising process. It entails running ads on multiple channels to achieve maximum reach with your target audience for the minimum cost. Media buying involves securing radio, TV, billboards, and print placements. But it’s not limited to traditional media since it also includes digital platforms like websites, apps, streaming services, and social media. Specialists exist in the intricate world of media buying, and their primary responsibility is to reach the lowest cost per action by putting context on the ad. A simple explanation would be Starbucks buying a spot for a magazine next to an article about coffee’s health benefits.

How to Create a Unique and Unforgettable Brand Identity

July 18, 2022 by Stephanie Brown

The brand is often mistaken to be synonymous with the company logo. But while you admittedly could not associate the logo with the company, focusing on the design to the exclusion of everything else is like skipping leg day. The result is a flawed campaign that will likely blow up in your face. Even brand experts could not have imagined how much social media changed the marketing landscape. With the market constantly in flux, it’s never easier to start a business today. But the casualty rate is also brutal.

Media Buying: The Timeless Recipe for a Successful Business Campaign

April 4, 2024May 16, 2022 by MAXBURST, Inc.

The concept of media buying is relatively new for some, but it is a part of a unique advertising ecosystem that constantly evolves. If you are wondering, media buying is a comprehensive campaign tool that can go beyond trends. Traditional media or new media, it doesn’t matter. Understanding how this tool can change your business position in an accelerated phase is essential.

5 Ecommerce Website Updates You Need to Make Right Away

April 7, 2022April 7, 2022 by Sherilyn Lauren

As the e-commerce industry becomes more competitive, so should your digital efforts. It can be easy to get lost in all the new technologies and trends coming out, so start by focusing on the most important things to get done. For 2022, make sure you implement the five updates discussed above; as these will help you draw in more customers, maximize online visibility, and increase your competitive edge.

The Rise of Design Thinking as A Problem-Solving Strategy

February 9, 2022 by MAXBURST, Inc.

Design thinking applies an iterative process to understand the user, challenge beliefs, and look for fresh solutions to problems to identify options and solutions that might not be readily obvious. Design thinking is more of a solution-based strategy to solving problems. It is a mode of thinking and working as well as an assortment of practical methods.

Website Design Learnability: Best Tips and Practices for 2022

January 13, 2022 by Sherilyn Lauren

Why is learnability important in web design? A website with a user-friendly interface will encourage more people to visit it. Whether the objective of your website is for SEO, commercial, or informational purpose, a learnable web design can help you accomplish your goal much faster. Another reason why learnability is essential is it reduces the need for customers or users to contact you for support whenever they access your website. Think of all the inconvenience that you and your clients would have to go through simply because they can’t navigate your website. Learnability is also essential for retention. Many people have used websites, whether they are tech-savvy or not. An interface that is difficult to use will drive away potential clients who are not patient enough to take more time to understand the design on your website.

Design and Data: A Guide to Making Your Web Image and Video Accessible to Users

December 27, 2021November 9, 2021 by MAXBURST, Inc.

Every site owner wants as many visitors as possible. Few, however, take the proper efforts to ensure that their webpage is accessible to all users. As a result, there are plenty of people who rely on websites to be available. While users have always struggled for fair access to public accommodations, the struggle is no longer limited to the physical world. Digital firms are equally accountable for ensuring that everybody, regardless of limitation or constraint, has easy access to their websites.