Creativity .
Collaboration .
Commitment .
Transform Your Online Presence with MAXBURST. We craft innovative, compelling websites that engage your audience and drive conversions. Whether you need an e-commerce platform like Shopify or a corporate site on WordPress, our custom designs and digital experiences deliver results. Are you ready to make an impact?

Google’s Core Web Vitals Metrics for Measuring User Experience

by
Google's Core Web Vitals Metrics for Measuring User Experience

Why Are Core Web Vitals Important? CWV are considered to be essential indicators of the overall quality of a website and are used by Google to evaluate the performance of web pages and to determine their ranking in search results. Google announced three metrics for web performance that have come to be called Core Web Vitals (CWV). The announcement was still part of the search engine giant’s goal to provide the best web experience for users. These metrics are: First Input Delay (FID), Cumulative Layout Shift (CLS), and Largest Contentful Paint (LCP).

How Do You Dominate Local Search? Here’s Surefire Ways How To Do It

by
How Do You Dominate Local Search? Here’s Surefire Ways How To Do It

If you have yet to focus on your local search, then you are not fully optimizing your digital marketing campaign. The 2021 research by Milestone underscored the critical role that local search plays in businesses’ overall online marketing strategy. The study sought to answer the most pressing questions on which channel funnels more website traffic.

Impact of Visuals vs Copy in Your Marketing Campaign

by
Impact of Visuals vs Copy in Your Marketing Campaign

The success of any social media marketing plan depends on engaging content that is equally strong in terms of both visuals and words. Have you ever pondered, with the end objective of inspiring profitable customer action, which one improves your content quality the most? Let’s dive deeper into the debate between visual and written content to see which marketing tool is more effective at revealing consumer preferences.

Critical Upgrades to Breathe New Life into Your Dying Website

by

Ask the average person whether they think that a business must have a website, and they will give you a puzzled look. But, of course, it’s unimaginable to believe that a small company can thrive in a digital environment. Yet about 3 in 10 small businesses still have no websites. But many businesses with digital addresses depend on their in-house employees to manage their websites. In this article, we will explore the critical upgrades necessary to breathe new life into your organization’s dying website.

Why Should You Include Media Buying in Your Marketing Strategy Now

by

Media buying should be a significant part of your advertising strategy since it can magnify your investment and maximize the impact of your campaign. Even if you have no deep understanding of how advertising works, you still have an idea that primetime spots command premium prices.

The POS that isn’t a POS

by
The POS that isn't a POS

Shopify’s POS Go is a handheld point-of-sale system that fully integrates hardware, software, and payments into a single device which is designed to streamline operations for retailers in a way that will bridge the gap between standard brick-and-mortar stores and full-time e-commerce operations.

Top Rookie Mistakes of Media Buying That Are Totally Avoidable

by

Media buying is a crucial component of the advertising process. It entails running ads on multiple channels to achieve maximum reach with your target audience for the minimum cost. Media buying involves securing radio, TV, billboards, and print placements. But it’s not limited to traditional media since it also includes digital platforms like websites, apps, streaming services, and social media. Specialists exist in the intricate world of media buying, and their primary responsibility is to reach the lowest cost per action by putting context on the ad. A simple explanation would be Starbucks buying a spot for a magazine next to an article about coffee’s health benefits.

Digital Marketing and the Current Economic Environment

by
Digital Marketing and the Current Economic Environment

To put it simply, America’s economy wouldn’t function without its small business sector. Even though they may be relatively modest in size, tiny enterprises pack a powerful punch. They are responsible for 44 percent of the United States’ GDP. As the economic environment changes, below are some website/ marketing and general business items that may be helpful in today’s landscape.

How to Create a Unique and Unforgettable Brand Identity

by
How-to-Develop-a-Unique-Memorable-Brand-Identity

The brand is often mistaken to be synonymous with the company logo. But while you admittedly could not associate the logo with the company, focusing on the design to the exclusion of everything else is like skipping leg day. The result is a flawed campaign that will likely blow up in your face. Even brand experts could not have imagined how much social media changed the marketing landscape. With the market constantly in flux, it’s never easier to start a business today. But the casualty rate is also brutal.

Strengthening Local SEO: Data-driven Guides for Local Search Marketing

by
Strengthening Local SEO - Data-driven Guides for Local Search Marketing

Optimizing the appropriate marketing strategies is vital to your business’ success. As the digital marketing process develops with time, so does how we do marketing, one of which includes search engine optimization (SEO). It is the way of getting your business to appear on the top and first page of the search results. To better know SEO, it’s vital to learn more about how local search marketing is an integral part of it.

Media Buying: The Timeless Recipe for a Successful Business Campaign

by
Media Buying: The Timeless Recipe for a Successful Business Campaign

The concept of media buying is relatively new for some, but it is a part of a unique advertising ecosystem that constantly evolves. If you are wondering, media buying is a comprehensive campaign tool that can go beyond trends. Traditional media or new media, it doesn’t matter. Understanding how this tool can change your business position in an accelerated phase is essential.

5 Ecommerce Website Updates You Need to Make Right Away

by
5 Ecommerce Website Updates You Need to Make Right Away

As the e-commerce industry becomes more competitive, so should your digital efforts. It can be easy to get lost in all the new technologies and trends coming out, so start by focusing on the most important things to get done. For 2022, make sure you implement the five updates discussed above; as these will help you draw in more customers, maximize online visibility, and increase your competitive edge.